Danielle Boden
elu6d2
E-Publishing
Lecture 2
Blog 2
Referencing: Everyone needs to use the Harvard referencing system to enable people to find what you have used in your coursework (Self led report, 60%)
A week will be from Monday to Monday to post each blog.
Contents of a blog:
For your blog you should look at:
- Talking to yourself/Personal chain of thoughts
- Ask and answer questions
- Agree or disagree with anything said in class or further reading?
- Critique
- Any information you have heard or read integrates it in with you self-taught knowledge.
- Needs to be an informal academic blogs therefore needs; citations, footnotes/endnotes, bibliography, - Links that have been read, class comments.
- How do you present yourself… will this gain you respect?
- List of all your blogs will be in reverse chronological order, most recent at the top.
Central Topics discussed in class:
• How will technology change how we look at view things; history, languages, books…
• How much has actually happened?
• What is the author/reader relationship now?
• How do you keep the online system running – Backlist, long-tail model, fermium model, are there any other models?
• How do you define the business your in? Disruptive technology.
• In the U.K we don’t pick the best we pick what works.
• Synthesising
• Take something and re build it into your own words.
• When they get it right, how and why did they get it right?
Rattle of the Pebbles
By: Jason Epstein
He describes the publishing world as being a ‘cottage industry’.
He explains how the publishing world works in general, (see the publishing value chain);
creation – yes – re-write – quality and control – (spelling and grammar) – copy editing – font/design – typeset – proof reading – bound – marketing distribution – sell – read
General terms:
Publish Value Chain
Publisher:-
Made of; editorial department, desk editing department, marketing departments and marketing acquisition.
Function:-
List building, financial investment, advise taking, content development, quality control, management, co-ordination, sales and control.
Publishing Industry:-
Acquires symbolic content (rights to content, and processes this content).
Locating financial capital to convert this content.
Convert content into books.
Distributes and sell converted content.
Protecting a publisher’s investment.
Symbolic content: Works to a 20/80 ratio but will work out that the 20 will make you money.
Publishing Cycle:
20/80
↓
Profit Ratio
↑ ↓
Take on project
↑ ↓
leads to decide prices and price runs
↑ ↑
Out of print leads to
↓ ↑ ↑
Revert to author leads to Reprint
↓ ↓ ↓
Rights ↓
Complete decision
Publishing rights have four types of capital to keep it going:
1) Economic
2) Human
3) Intellectual
4) Symbolic
Publishing field;
1) Type of content
2) Type of market
3) Linguistic field/Language
4) Territorial field
5) Technological field
E publishing allows you to cut the middleman therefore as a result we are seeing a shift in the publishing field.
Question: What about piracy? With cutting out the middle man who is going to inspect for piracy?
Robin Sloane: An American blogger; He wrote a short story to a small audience through a kindle and through Amazon. Then he wrote another but didn’t post a free version until there was 100 e-kindel downloads then he posted his work. He then went onto do publishing on demand and is requesting people pledge for him to write another story and your investment in the project.
Shift has gone direct from publisher t reader via files. We no longer know what we own. What do we have the rights to do with it?
Project Gutenberg.
What is it? It is a website that has built/building a list of great literatures from passed say authors using money supplied but the government, creating audio books for free.
70% of authors around the world speak English that control the symbolic content. Barriers have now been put up between the author and the publishers as there has been a change in how the chain works i.e. the author, the book, the market, the reader, now just author to reader.
People are less inclined to back new names they prefer to stick with established names, as there are less risks. Over time this has also changed in that as the middle man has gradually been pushed out there are no relationships anymore between the author and the published as text can be given straight to the reader.
Writing has gone from word of mouth, to a small office shared by both the author and the publishers to a big conglomerate.
Thank you for taking the time to read my blog this week.
Blog ya' later!
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